In non-media communication, one means that can be used is sales promotion. What are the promotional techniques? How are they implemented? Read more in the following article.
We can separate extended families from promotions.
- Price reduction (immediate or deferred).
- Free gadget (directly or with the help of a points collector).
- Additional product
- Batch of different products
- Refund Offers.
- Keep receipts throughout the store.
- Free trial period.
- Games and contests.
Let’s go back to some of these techniques.
1. Price reduction (immediate or deferred).
The goal of this technology is simple: to reduce the nominal price of the product that the customer faces when interacting with the product. The way we communicate this is to list the price as a new price, an introductory price, a special price, a percentage or a discount, a crossed out price. You can mark the price on the product, with a crossed-out card… Attention, in this case, the campaign cannot be continued indefinitely, because after a certain time the campaign price becomes the normal price. Therefore, the procedure must be short so that the order can be placed immediately.
Note: We may sell at a loss if the business ceases or changes, seasonal or out of date or expired products, perishable products.
This can be done directly or remotely using a point collector. The idea is to trigger impulse purchases or build customer loyalty to encourage them to make purchases. What items to offer? They can be unrelated to the product (lighter, pen, etc.), related to the event (Rugby World Cup 2007), complementary to the product (photo paper for the printer, etc.) or finally a sample ( We make you an offer when you buy a perfume. To increase loyalty, we can offer you a selection of “collectibles “. Take, for example, the “Glue in the Fridge” baby yogurt, which has all 26 letters of the alphabet .
However, the relevant legislation is precise: the statutory limit per customer and per year is 7% of the net price including VAT, if the value of the product is less than 80 euros, or 5 euros + 1% of the net price including VAT. if the price exceeds 80 euros (within 60 euros).
3. refund offers (product vouchers)
There are several techniques: full return of the product on request, satisfaction guarantee or money back, refund for a future purchase / brand product / assortment product (“op pack”), This offer can be placed on the product (sticker) or printed by yourself, for example, offered by promosearcher.com bertha discount code, to be distributed by mail or in store
4. Accessory product
These include, for example, “giraffe” products (+ 20%, 50 g more…) or kangaroo (small bundle product). Exceptional shapes can also be sold for the event (e.g. a 1-liter bottle of whiskey)
5. Batch of several products (with similar products or complementary products).
These items can be combined (set of two toothpastes), incompatible (toothbrush and toothpaste), same range (toothpaste and bleach), discovery (testing a completely new product) … The idea is to present the product, sell, develop or even liquidate Saadia asad Noor – share. But beware, you sell in batches. The store must have 2 products separated from a lot or a separate lot and show the prices of the products sold separately. In addition, the average price of the products in the batch must not be lower than the loss-making selling price.
6. Keep receipts throughout the store
The goal here is to do a Trade Marketing operation with the brand: the manufacturer offers the brand a budget and in return the brand puts the products in the foreground at the point of sale and in its communication.
7. Free trial
A free trial period can be made in the form of free use of the service for a certain period of time. For example, the product is only billed if the customer is satisfied with the services
8. Games and contests.
There are many techniques: contest (to test the ability of participants without any idea of probability), free game with coupon response (probability/raffle idea), free game by phone or interactive. terminal, game with scratch cards (Instant win) … The payment must be deposited by the bailiff